mini-page
nounEtymology From mini- + page.
1
Advertising, Business, Marketing An advertisement taking up most of a page, with the remaining border containing editorial material.
- Specially cited for their "noting" power have been the mini-pages for Polycolor. Out of four case studies drawn from the pages of Woman's Own, the Polycolor ads came out well ahead of the others.1965, World's Press News and Advertisers' Review, volume 73, page 4:
- I do trades — right now I'm running full page ads in mini-pages in Advertising Age, Media Decisions and Madison Avenue magazines.1977, Direct Marketing, volume 40, page 44: