microbrand
verbEtymology From micro- + brand.
1
To use a brand of this kind.
microbrand
nounUK /ˈmʌɪkɹə(ʊ)bɹand/
Etymology From micro- + brand.
1
A small commercial brand which is only recognised in a particular geographic or niche-interest market.
- At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.2001, Elliot Ettenberg, The Next Economy, page 16:
- If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.2010, Jeffrey Hollender, Bill Breen, The Responsibility Revolution, page 141:
1 more example
- At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.2015 September 2, Steven Kurutz, “Band of Outsiders: Fast Rise, Faster Fall”, in New York Times: