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message unit

noun

message unit

noun
1

Advertising, Business, Marketing An individual broadcasting slot, such as a single televised advertisement.

  • The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239:
  • The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.