Informal goods which are or were offered or intended for sale.
His playful point of view on youthful American sportswear, expressed in boxy mohair jackets with graphic resin bubble buttons and tomboy T-shirt dresses in superfine chiffon as bright as tangerine sorbet, is backed up with what stores would describe as the merch: easy scoop-neck cashmere sweaters in a mix of colors, lightweight T-shirts and sheared mink Army caps.2007 February 15, Eric Wilson, “Babes in Label Land”, in New York Times:
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Business, Hobbies, Lifestyle, Marketing, SportsEspecially, Informal, In entertainment goods connected with an entity whose primary activity is not the production or sale of such goods, such as a team, band, work of fiction, etc.
Many musicians make merch you can only get if you join the fanclub.2012, Jesse Cannon, Todd Thomas, Get More Fans: The DIY Guide to the New Music Business:
With almost two months until Inauguration Day, fans who were "With Her" (or are still "With Her") can grab Clinton merch — now at deeply marked-down prices.2016 November 15, Sam Reed, “Still Fired Up? Hillary Clinton Merch Marked Down to Move”, in Hollywood Reporter:
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The merch is proof of how much the sentiment resonates with people.2019 October 19, “'OK Boomer' Marks the End of Friendly Generational Relations”, in NY Times:
Maligned by rockers, misunderstood by critics, and merched by Madison Avenue, rave may be the only vital youth culture remaining.1995, SPIN, volume 11, number 1, page 10:
And I can merch on my homie, I'm used to ridin' 'round by my lonely2014 November 13, “Killa” (track 3), in Young Pappy (lyrics), 2 Cups: Part 2 of EveryThing, 0:56: