martech
nounEtymology Clipping of marketing technology, modeled on fintech etc.
1
Marketing technology; technology (usually information technology) used for marketing.
- This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185:
2
A marketing company.