mailer
nounUK /ˈmeɪlə/ · US /ˈmeɪlɚ/
Etymology From mail + -er.
1
One who sends mail.
- Large and frequent mailers may send material on a monthly basis to their house lists, test acquisitions several times a year to drum up new donors, and perhaps do a few special appeals on top of that.2009, Robert Bly, 88 Money-Making Writing Jobs, page 133:
2
A computer program that sends electronic mail.
3
A packet or container designed for postal use.
- The cassette came in a brown paper mailer.
4
A mailshot; advertising sent by mail.
- Lasky Co., Newark (N. J.) printer, has been using a direct-mail campaign slanted toward this problem. Latest mailer, an oversized post card, has on the address side a colorful drawing of a bird perched on top of a sign post.1957, Printers' Ink, volume 260, page 43:
- Do they recall your latest mailer? Did you ever sell an armoire through ads on hard-rock radio? Find out with low-cost "intercept" surveys of customers as they leave the store.1982, NHFA's CompetitivEdge, volume 56, page 71:
1 more example
- Do not delete this mailer as information given within may not be repeated in subsequent mailers.2025 March 4, “Mailer III”, in ASCE, page 1:
- Related terms
- bubble mailer, e-mailer, Gmailer, hate mailer, junk mailer, mail, padded mailer, self-mailer