macroinfluencer
nounEtymology From macro- (“large”) + influencer (“influential person on social media”).
1
An Internet celebrity with a large following on a social media platform.
- The events of that year […] were “ultimately accelerations to industrial shifts that had been percolating for some time — long overdue bookends, perhaps, to an era wherein the thin, white, heterosexual, wealthy and apolitical macroinfluencer set the standards,” Hund writes.2023 February 1, Jessica Grose, “Tired: Organized Fridges. Wired: Shoe Boxes in the Kitchen.”, in The New York Times, archived from the original on 09 Mar 2023: