logomark
nounEtymology From logo + mark.
1
A logo that is the mark of a business or service.
- A new logomark consisting of a basic stem outline incorporating the PR Exposure initials in a continuous line has been introduced by the Chicago based firm.1973, Art direction, volume 25:
- Many Japanese TV commercial films carry corporate logomarks at the end to identify the products' mother brand.1993, David A. Aaker, Alexander L. Biel, Brand equity and advertising, page 61: