kidfluence
nounEtymology Blend of kid + influence.
1
Business, Marketing The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
- Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266:
- Related terms
- pester power