hyperindividualism
nounEtymology From hyper- + individualism.
1
Human sciences, Sciences, Social science, Sociology A tendency for people to act in a highly individual way, without regard to society.
- As quickly as bottled water became a symbol of healthy hyperindividualism — sort of an iPod for your kidneys — a backlash turned it into the devil’s drink.2008 June 15, Lisa Margonelli, “Tapped Out”, in New York Times: