hypebeast
nounEtymology From hype + beast.
1
Neologism, Slang A person obsessed with acquiring fashionable items, especially clothing and shoes.
- Steve loved sneakers, knew hypebeasts, and was good with money.2013, Eddie Huang, Fresh Off the Boat, page 221:
- Channels such as Louis Vagon and Demohot produce videos with hypebeasts that generate hundreds of thousands, if not millions, of views and frequently appear on the trending section of YouTube.2018, Kris Bramwell, Igor Sazonov, The hypebeasts of Russia, popular at what cost?, BBC Trending:
1 more example
- A freelancer pitched a piece about Indian hypebeasts—whether companies like Nike and Adidas can connect with them locally, as all the hypebeasts in India are buying their Supreme and Palace and, you know, Nike Air Jordans online from overseas.2022, Sarah Shannon, quoted in Johannes Reponen, "A Wealth of Feedback: Interview with Sarah Shannon, Editorial Director of Vogue Business", in Insights on Fashion Journalism (eds. Johannes Reponen & Rosie Findlay), page 54
- Derived terms
- hypepriest