hunzone
verbEtymology From hun (“a woman involved in an MLM”) + zone, by analogy with friendzone.
1
Slang To contact an acquaintance or former friend on social media, with the intention of recruiting them to a multi-level marketing scheme.
- However, if the desire to join their business isn’t there, it can easily sever a new friendship there and then, leaving the hunzoned person feeling used.2019 July 10, Jessica Lindsay, “Hunzoning is the trend that sees you going from friend to MLM recruit”, in Metro:
- The study’s findings add to our understanding of women’s use of social media as well as existing MLM communication literature to qualify hunzoning as a computer-mediated-communication expectancy violation.2020, Naomi L. Yanike, “Hunzoning: A Qualitative Study of Women’s Expectancy Violations Surrounding Multi-Level Marketing Message Strategies on Facebook”, in Dissertatations, University of Nebraska: