hammocking
noun1
Broadcasting, Media The scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
- Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media:
- Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communications:
1 more example
- Hammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet: