guard book

noun

guard book

noun

1

Advertising, Business, Marketing An advertising agency's internal archive of work done for a particular client.

Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:

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