glocalization
nounUK /ˌɡləʊ.kə.laɪˈzeɪ.ʃən/ · US /ˌɡloʊ.kə.laɪˈzeɪ.ʃən/
Etymology Blend of global + localization.
1
The global distribution of a product or service that is tailored to local markets
Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.