genderization
nounEtymology From gender + -ization.
1
Usually The process or result of genderizing.
- “What we’re seeing is the genderization of the category,” said Kevin George, a general manager at Unilever, whose brands include Degree and Axe.2009 August 17, Andrew Adam Newman, “Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics”, in New York Times:
- Derived terms
- over-genderization