fourth cover

noun

noun

Etymology It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.

Advertising, Business, Marketing The back cover of a publication.

Advertisements on the fourth cover attract approximately 64% more readers.1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.