first-run
adj1
Of a film made available for public screening for the first time
2
Of a movie theatre screening first-run films
- How long a movie stayed in the First Run theaters depended entirely on how big a hit it was. [...] If a movie was not a hit, it most often left the first run theater after two weeks and disappeared seemingly forever.2013 June 6, “How Movies Used to Be Released Part I -- Roadshow Releases & First Run Theaters”, in Richard Rothrock, archived from the original on 03 May 2025:
3
broadcast or streamed for the first time on any broadcast or streaming service (including films that are previously released theatrically)
Of a television or radio program
- [...] Netflix swooped in to take first-run rights to season two mere weeks before the streaming giant had any idea how the series would perform on its platform.2019 January 15, Knight, Rosie, “‘You,’ a Dud for Lifetime, Has Become Netflix’s Latest Water-Cooler Hit”, in The Hollywood Reporter: