Effie

noun

Effie

noun

/ˈɛfi/

Etymology From effective + -ie.

1

Business, Marketing An annual award given for effective marketing.

Grey Advertising won gold Effies for General Foods' Dream Whip and Swift's Sizzlean, and a pair of gold Effies went to Ally & Gargano for MCI Telecommunications and Pentax.1982, Advertising Age Yearbook:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.