deindividuate
verbEtymology From de- + individuate.
1
Human sciences, Psychology, Sciences to view as a group rather than as an individual; to remove societal norms that shape individual behavior; to remove or reduce individually identifying information
- "Although the work ethic is valued positively in our society, the “workaholic” stereotype deindividuates all members of a group, those who conform as well as those who rebel."2014, Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, Readings in Advertising, Society, and Consumer Culture:
- Derived terms
- deindividuation