customerize
verbEtymology From customer + -ize.
1
Business To adapt to the needs or goals of a customer, or customers in general.
- He knew, however, that he wanted to reposition and “customerize” the HR department at SBC.1996, Randall S. Schuler, Paul F. Buller, Cases in Management, Organizational Behavior and Human Resources Management, page 259:
- Customerize the company! Am I right or am I right? For forty years or thereabouts, marketers have worshipped at the feet of the customer.2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, page 7: