counternormative
adjEtymology From counter- + normative.
1
Contrary to what is normative; opposing or overthrowing norms.
- People may experience two opposing motivations after receiving unexpected or counternormative favors: an obligation to reciprocate and psychological reactance.2004 September 23, Amani El-Alayli, Lawrence A Messé, “Reactions toward an unexpected or counternormative favor-giver: Does it matter if we think we can reciprocate?”, in Journal of Experimental Social Psychology, volume 40, number 5, →DOI, page 633:
- Derived terms
- counternormatively