cool hunter
noun1
Business, Marketing Colloquial Someone employed to find the newest trends, especially by the fashion or media industry.
- When Converse's cool-hunter DeeDee Gordon was in Los Angeles, she saw white teenage girls dressing like cholos, or Mexican gangsters, wearing tight white tank tops known as "wife beaters," a bra strap hanging out, long shorts, tube socks, and shower sandals.1999, Dorothy Leonard-Barton, Walter C. Swap, When Sparks Fly: Igniting Creativity in Groups, page 87:
- Google Damien and you will find a director of music videos and commercials. Google Cayce and you will find “coolhunter,” and if you look closely you may see it suggested that she is a “sensitive” of some kind, a dowser in the world of global marketing.2003, William Gibson, Pattern Recognition:
2 more examples
- Seventeen-year-old Hunter is a cool hunter employed by an advertising and marketing agency which has a transnational sporting goods corporation, thinly disguised as Nike, as a major client.2011, Kerry Mallan, Clare Bradford, Contemporary Children's Literature and Film, page 66:
- This is where the edgiest fashion happens (and where the major brands send their researchers and cool-hunters to sniff out the coming looks).2015 June 23, Jess Cartner-Morley, The Guardian:
- Related terms
- coolhunting