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content gap

noun

content gap

noun
1

The difference between what users are looking for on the web, and the results they receive.

  • Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing, Routledge, →ISBN:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.