consumerization
nounEtymology From consumer + -ization or consumerize + -ation.
1
The process of consumerizing.
- For many technologies, commercialization happens decades before consumerization.
- Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.
1 more example
- “What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures.2007 August 14, Steve Lohr, “Google and Microsoft Look to Change Health Care”, in New York Times:
2
Rare An instance of that process.
- a wave of IT consumerizations leading to the advent of the bring-your-own-device era
- Related terms
- consumerism, commercialization, commodification, commoditization, productization