commoditize
verbEtymology From commodity + -ize.
1
Business US, Proscribed To transform into a commodity, particularly of an existing product.
- IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully.[…] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit.2004, Joel Spolsky, “Strategy Letter V: The Economics of Open Source”, in Joel on Software […] , Apress, →ISBN, page 284:
- Synonyms
- commodify
- Derived terms
- commoditization, commoditizer, decommoditize