catchpenny
nounEtymology From catch + penny.
1
A cheap item designed to attract purchasers of other goods.
- Near-synonym: loss leader
2
A publication, etc. intended to make money, with no particular merit otherwise.
- CURIOSITIES OF STREET LITERATURE: COMPRISING "COCKS," OR "CATCHPENNIES," A Large and Curious Assortment of STREET DROLLERIES, SQUIBS, HISTORIES, COMIC STORIES IN PROSE AND VERSE, […]1886, Charles Hindley, The History of the Catnach Press, page xxiii: