buzzstorm
nounEtymology From buzz + storm.
1
A spate of intense publicity or interest over something.
- "Antimutant" pickets have protested at MTV's Times Square studio and at a tribute to President Clinton. It's all part of a buzzstorm for the X- Men movie, based on the bestselling Marvel comic and opening July 14.2000, U. S. News & World Report, Volume 129, Issues 1-8, page 150
- Awards, accolades, reviews, press and endorsements—anything of significant value—can all help stir the buzzstorm.2011, Chuck Sambuchino, “Agents and Self-Publishing: Why Some Projects Sell and Some Don't”, in Chuck Sambuchino, editor, 2012 Guide to Literary Agents, Writer's Digest Books, →ISBN, page 87:
1 more example
- Everyone involved knew the best way to sell the book was to get people to read it. First up were the people in Scholastic's sales, marketing, and publicity departments, who were blown away and started off the buzzstorm.2012, Kate Egan, The Hunger Games: Official Illustrated Movie Companion, Scholastic, →ISBN, page 10: