butt-brush effect

noun

noun

Informal A loss of interest in buying a product in a crowded store if one is inadvertently touched from behind by another shopper passing by.

One of Underhill's main findings has to do with what he calls the “butt-brush effect”: touch someone, especially a woman, from behind, and she'll immediately move away from the merchandise and often leave the store.2008, Richard H. Robbins, Cengage Advantage Books: Cultural Anthropology: A Problem-Based Approach:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.