break containment
verbEtymology Originated in this sense the microblogging and social media platform Tumblr. Derived from the title of the horror video game SCP – Containment Breach, set inside a facility in which paranormal entities have escaped containment.
1
Of a post or piece of media, to be shown to a larger audience than originally intended; typically either to a non-fandom community or to an outside platform.
- This meme broke containment when it was posted to Reddit.
2
Used other than figuratively or idiomatically: see break, containment.
- Related terms
- containment breach, context collapse, viral