brandjacking

noun

brandjacking

noun

Etymology Blend of brand + hijacking.

1

Internet The imposture of the online identity of another person or company.

This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.2009, Joel Postman, SocialCorp: social media goes corporate, page 121:

Entry derived from the Wiktionary, under licence CC BY-SA 4.0 — list of authors.