bouba/kiki effect
nounUS /ˌbubə ˈkiki ɪˌfɛkt/ · /ˌbubə ˈkiki əˌfɛkt/
Etymology Bouba and kiki were the pseudowords used in a 2001 experiment on this topic, carried out by Vilayanur S. Ramachandran and Edward Hubbard. See picture.
1
A non-arbitrary mapping between speech sounds and the visual shape of objects.
- Related terms
- phonetic symbolism