bluewash
nounEtymology From blue + -wash.
1
A wash of blue paint or glaze.
- beautified with bluewash
bluewash
verbEtymology From blue + -wash.
1
To use a blue paint or glaze.
2
Business, Government, Politics To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
- Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164
- Related terms
- eyewash