blipvert
nounEtymology Blend of blip + advert; coined in the film Max Headroom: 20 Minutes into the Future (1985), in which they caused the nervous systems of certain viewers to overload.
1
A subliminal or nearly subliminal advertisement displayed for a very short time.
- The blipvert condenses 30 seconds of advertising to 3 seconds in order to prevent viewers from switching channels during an advertisement.1991, Alan M Olson, Christopher Parr, Debra Parr, Video Icons and Values:
- The result was the passing of laws forbidding the use of such "blipvert" advertising, but rumors of its insidious presence abounded.2003, Andy Fyfe, When the Levee Breaks: The Making of Led Zeppelin IV:
1 more example
- As with television, on the web a user is required to see the blipvert before moving onto their intended destination, unlike banner ads...2004, Rick Poynor, David Crowley, Nico Macdonald, John O'Reilly, Communicate: Independent British Graphic Design Since the Sixties:
- Related terms
- cognitohazard