back announce meaning: definition, quotations

back announce

nounalso spelled back-announce

Broadcasting, Media A brief statement or synopsis identifying a piece of music or story when it completes; outro.

A tertiary tone on the theme cart directly fires a sub-source cart loaded with a daily synchronized voice track, running the back announce over the theme.1973, FM radio station operations handbook, page 140:
Often, there are no front or back announces on the AM either, so if the listener didn't know who did the song, we aren't about to tell them.1986, Michael C. Keith, Joseph M. Krause, The Radio Station, page 243:

1 more example

But the intro was easy compared to the back announce.2010, Elisabeth Soep, Lissa Soep, Vivian Chavez, Drop that Knowledge: Youth Radio Stories, page 135:

verb

Broadcasting, Media To briefly identify the music or story that has just aired.

It helps after long interviews, to back-announce the interviewee and the subject.1978, Barrie Redfern, Local radio, page 78:
You back-announce the music just played, making a few appropriate comments about the music or the performers.1991, Stuart Wallace Hyde, Television and radio announcing, page 335:

2 more examples

Two further examples will illustrate the functions of cue material – that is, to obtain the listener's interest, provide context, explain background noise, clarify technicalities and to 'back-announce'.2005, Robert McLeish, Radio Production, page 112:
Z100, the Top-40 station in freestyle epicenter New Yor City, would plug many holes in its playlists with freestyle tracks, usually neglecting to back-announce them so that to the non-clubgoer, the songs would only be identifiable by lyrics or synth sounds.2012, Maura Johnston, The Season Came To An End: